Why do you need to think about website optimisation?
The simple fact is that everybody shops, gets advice or researches online. Even though they may end up picking up the phone and having a conversation with you, they will have found you and your site by doing a search normally in Google.
So getting a good ranking on the first page of Google is critically important.
However, how you get it is not always that straight forward. SEO (Search engine optimisation) as it’s known can be seen as a black art and shrouded in mystery, but there are certain aspects which are accepted as key and our job is to implement these for you.
Most the work we do is aimed around your site and making it Google friendly, but there are other things such as Google Local.
If you’re a local business then you’ll want to take advantage of Google Local Business Centre which is free and can get you on the map for a local business search quite literally! Some of our clients have had great success with these small one man band painter and decorators to large Ecommerce sites selling UK wide.
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Steps In The Process
Keyword Research
This is paramount. If you don’t know what key terms people type into Google that relate to your product or service everything else you do is a complete and utter waste of time, we go as far as saying that if you don’t want to this, then you’d be better off finding another company to work with – it really is that crucial.
Once we know what terms are best for your business, we analyse the current top ten to see where the opportunities are, we do this because we want to know where the real opportunities are.
On Page Optimisation
This is really about taking the keyword data and optimising your site. Don’t worry, it doesn’t mean we’re going to change the look and feel of your site, just make it more accessible to Google. There are lots and lots of things we do here, we’ll talk you through them in person.
Off Page Optimisation
This focuses on everything outside of your website that can help drive traffic to your website such as external links and blog posts. There’s lots more and this area is one which is really growing so you really need to have your finger on the pulse here, but don’t worry, we can help you with all that
Incidentally the blog option has been a major success for some of are clients so give us a call and we’ll talk you through it.
That is SEO in a paragraph, obviously there’s a lot more to it, the best way forward is for one of our consultants to come out and see you to find out exactly what will work for you.
Moirae's SEO Partner
Over the years Moirae have tried to be great at everything and provide our clients with a full web package, but as our client base is growing so much we have decided to share the work load and concentrate on the design and development parts of online marketing. But so we can still provide out clients with the best results in web optimisation, we have decided to partner a local SEO company.
Moirae is proud to announce its link with Enhancement technology. Moirae and Enhancement technology have worked together on recent projects and the bond is really growing now. "Working with Andy is just so easy, he is such a down to earth and friendly guy, and he really knows his stuff" - David Plant - Moirae Director.
Why you should work with us on this? A few facts:
• 7 Years online marketing experience
• We spend our own money on our own campaigns
• In the last 3 years one of our projects has generated £496,000 Revenue from a Google Adwords spend of £28,000
• Our latest client has enjoyed an online sales increase of 566%
• A recent project was position 2 & 3 on the first page of Google with 2 weeks
Get in touch with Moirae Now!!