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How Offline Marketing Materials Support Your Brand
November 20, 2015 By Monkey
Most people these days believe that digital marketing is the only way to get results. While this could be true, there’s also a lot of marketing ideas which can happen offline. Inspiration will and has always been within your reach, you just need to know where to look.
1. Well Established Brand
It’s both essential and important to have a well established brand within the business. You should follow the correct Brand Guidelines and understand what’s right for the business. Usually, your Creative Agency will supply you with a Brand Pack that supplies the dos & don'ts of your Branding. Your Creative Agency knows best and what’s right for your Business.
2. Creative Business Cards
It’s important to have a Business Card with a good layout that reflects your brand values and company values. Correct formality and layout of a Business Card is also important for a customer to correctly visualise the information being handed to them.
3. Small Advertisement (Flyers and Newspapers)
Small advertisement is key and is one of the most affordable means of offline marketing. Using small advertisement methods such as Flyers and Newspaper adverts, you can gain quick recognition and visibility through methods such as hand delivering leaflets out in large endorsed communities and neighbourhoods.
4. Large Advertisement (Billboards)
Innovative design is required for your Billboard to stand out. From high traffic areas to well populated communities, outdoor advertisement reaches a large audience and can create a wealth of opportunities. It all may seem like a big expense since Billboards don't always come cheap but the exposure is well worth it.
5. Face-to-Face Networking
There is no better way of reaching out to potential clients than face-to-face networking. There’s plenty of networking events available in local areas such as Doncaster, Rotherham, Sheffield and all around the South Yorkshire region. By visiting these events, you can hand out those creative business cards and fundamentally achieve recognition by the presence and presentation of face-to-face networking.
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