Nov 10, 2017 by Patrick
Payments in Facebook Messenger Launches in the UK
Facebook have launched one of the most requested features in Messenger in the UK - peer-to-peer payments...
Nov 8, 2017 by Alex
5 strange things Facebook knows about you
Not everyone has the chance to give Facebook's 'Data Policy' an in-depth read. But when you do, you realise that Facebook takes a surprising amount of information from you. Here I have broken their data policy down, to show you the 5 strangest ways Facebook gathers your information....
The Moirae Brand Refreshed
May 5, 2017 By Dan
I have always looked at a design agency’s logo in the same way you would judge a dentist’s teeth, or a personal trainer’s physique. By that, I mean it’s usually very easy to ascertain if you practice what you preach. Do you eat your own dog food? Idioms aside, we take our own brand (nearly) as seriously as that of our clients, and decided it was time to pay Moirae a little bit of attention.
The ‘old’ logo certainly stood the test of time (9 years!) but it was beginning to feel slightly tired. The typeface, “Georgia” is becoming dated in a world increasingly dominated by sans serifs and clean lines – indeed there is a disconnect between the logotype and “Gill Sans” used across the rest of our brand. Clear space had always been an issue, with the Moirae star dotting the “i”, it has always been difficult to align the logo in a way that doesn’t look slightly visually unbalanced. Generally, as a forward thinking, modern company, we thought it was time for us to look ahead.
Our new logotype is based on Bebas Neue, but we have modified the corners to fit the whitespace left by the Moirae star. This helps tie the marque in more seamlessly, and indeed it now sits very comfortably inside the ‘counter’ of the letter “R”. The aspect ratio is now much more preferable, and the logotype can just as easily be aligned to the center of a spread as it can to the bottom or top corner. The descriptor has been shortened to “Creative” which unclutters the logo, but it’s still clear what we do.
That said, we understand that a brand is always much more than a logo. We have also tried to make sure that we have a recognisable style which can be applied across all of our output. The Moirae star resonates most, and can be repeated to create a seamless background pattern, as well as being used as a lockup with awards logos.
You may have noticed that the logo has already been updated on the website, amongst a few other applications. We’ve opted for a soft launch process to best manage the impact on the rest of our business, so keep your eyes peeled for further changes that are afoot!
Let’s start now... Just complete the project form and we'll get back to you within one working day.START PROJECT
or we can just talk If you have any questions about our process or want to run through an idea you may have, just send us a message or call - we're happy to help in any way possible. 01302 511991