The new British Steel was created when Greybull Capital bought the Long Products Europe business of Tata Steel. British Steel is a world leader in the production of steel - producing over 2.8 million tonnes of it every year.We worked closely with British Steel in collaboratively with Ruddocks to develop a brand and website that would match their expertise and services. We listened to the management team, about their wants and needs to understand their business. All this information was useful to developed an Intranet system and website. The new style was then rolled out across all marketing literature, social media and stationery.
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