We were approached by SYPTE to create a cross-media marketing campaign to promote their new 16-18 Travel Pass, which entitles 16-18 years olds to concessionary travel on public transport across South Yorkshire. Our research showed that a lot of related design work underestimates the maturity of the 16-18 year old demographic and uses childlike illustration. Tapping into how this age group communicate we have developed an emoji-led campaign using a combination of emojis for each key message. This has allowed us to create a suite of bright, clean visual materials which will be showcased across South Yorkshire, including posters, leaflets, web banners and animations.
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