Good user experience means that users on your website should clearly be able to find what they are looking for, and get there in as few clicks as possible.
Developing a visualised customer journey map is key in allowing your business to improve on user experience. Using real customer data from your current site, we can analyse how it is used and use this information to cultivate a new and improved site with a better user journey, or to optimise your current website.
User journey mapping is essential to discovering the habits of those who use your website, so that we can identify areas of your website that are not performing at their best and alter design and functionality to increase performance.
When we conduct research into user journeys, we feel it is vital to put ourselves in the users' shoes. This helps us create a broad understanding of the many reasons as to why users either continue their journey or exit your website, with the task of creating the best user journey experience possible.
User Journey Mapping is also known as the "Customer Journey Map" which is an illustration that shows all the different steps that your customers go through as they do business with you over time.