There are multiple types of PPC ads including text ads, display ads and re-marketing. We recommend different ad types or a combination of ads depending on your campaign goals and the product or service you are delivering. Our experienced search team can advise on the best PPC ads to achieve a high ROI.
The cost per click of your ads is dependent on the competitiveness of the keyword used, it is also dependent on the ad auction. These together will determine where your ads appear on the SERP and therefore it is essential for us to firstly help you set goals and budgets for your campaign. The biggest benefit of pay per click is that the user clicking on your ad is looking to buy, usually resulting in a higher conversion rate.
Google PPC Ads are based on a bidding system, this is where we select a maximum bid amount to pay for a click on your ad. The higher we bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE. This bidding system allows us to use our skills efficiently and produce the best outcome possible for your budget.
PPC and Google Ads are more than just assigning a budget to a Campaign. It is about analysing and reporting on the actions which are achievable for the business. Do not expect to be winning against the likes of Nike or Microsoft on branded terms, that is dead money wasted.