Pay Per Click

We Are Doncaster’s Leading PPC & Google Ads Agency

Pay Per Click (PPC) is a form of paid online advertising as opposed to organic. As a Google Ads Agency, using your keywords established in the keyword analysis, we can set up targeted ads which are only charged for when a user clicks on your ad.

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Pay Per Click

There are multiple types of PPC ads including text ads, display ads and re-marketing. We recommend different ad types or a combination of ads dependant on your campaign goals and the product or service you are delivering. Our experienced search team can advise on the best PPC ads to achieve a high ROI. 

 

The cost per click of your ads is dependant on the competitiveness of the keyword used, it is also dependant on the ad action. These together will determine where your ads appear on the SERP and therefore it is essential for us to firstly help you set goals and budgets for your campaign. The biggest benefit of pay per click is that the user clicking on your ad is looking to buy, usually resulting in a higher conversion rate.

 

Google PPC Ads are based on a bidding system, this is where we select a maximum bid amount to pay for a click on your ad. The higher we bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE. This bidding system allows us to use our skills efficiently and produce the best outcome possible for your budget.

Moirae team member viewing pay per click ads

Frequently Asked Questions

PPC and Google Ads are more than just assigning a budget to a Campaign. It is about analysing and reporting on the actions which are achievable for the business. Do not expect to be winning against the likes of Nike or Microsoft on branded terms, that is dead money wasted. 

Don't pay more, when you can pay less for high value results.

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