The benefits of responsive design are endless. Scaling content and website elements to respond to the size of the device the visitor is using improves the user experience of your website. Through better engagement it increases the time visitors spend on your website, it can reduce bounce rate and result in more conversions or return visitors.
Although all of our websites are designed to work across all devices, we also take into consideration your target audience and analytics to establish which device on which your website is used most. We will usually design at this 'breakpoint' first and work backwards to prioritise usability for your specific customer base.