User Experience (UX) design aims to make your website as easy and painless to use as possible for your website’s visitors. It should define a clear customer journey throughout your website which should in turn, increase website conversions. As a result of having a great experience on your website, your customers will also be more likely to return in the future.
User Interface (UI) design refers to the elements which allows your visitors to interact with your website. This includes the visual elements of your website, such as call to actions, buttons, drop downs. These are all important parts of UI design and contribute to the user experience and journey.