A Website Relaunch for a Historic Name in British Manufacturing

British Steel is one of the UK’s most recognised industrial names, producing over 2.8 million tonnes of steel each year. Following its acquisition by Greybull Capital and separation from Tata Steel’s Long Products Europe business, the brand entered a new chapter. One that required a clear, confident digital presence from day one.

With a new identity in place and tight timescales to meet, British Steel needed a brochure-style website that would reflect its scale, capability and ambition, while housing a vast amount of technical product information. It had to be robust, intuitive and easy to manage internally without ongoing reliance on development support.

Working closely with senior stakeholders, we ran collaborative workshops across the business to shape user journeys, refine navigation and prioritise functionality. With an evolving and confidential brand, the project demanded precision and flexibility in equal measure.

The site was built using Umbraco, giving British Steel a powerful yet user-friendly content management system capable of adapting as the organisation continues to grow. Responsive by design, the platform ensures seamless performance across desktop, tablet and mobile devices.

Moirae’s partnership with British Steel extended beyond the public-facing website, with the development of a new company intranet delivered alongside the launch, ensuring both internal and external platforms were aligned from day one.

A project delivered under pressure, at scale and built to evolve alongside one of Britain’s most significant industrial brands.