Brand Activation for Sports Tape Supplier

Empire Tapes Plc is the UK’s largest producer of technical sports tapes, supplying advanced solutions to professional athletes worldwide. Operating in a highly competitive market, the brand required marketing materials that would reinforce its credibility and maintain a consistent presence across diverse channels, from specialist sports publications to large-scale vehicle graphics.

Working as an ongoing creative partner, we developed a cohesive visual approach centred on the athletes who rely on Empire’s products. By placing fighters at the heart of campaign materials, the brand’s performance credentials were made visible, strengthening authenticity and differentiation within the sector.

The system was applied consistently across print advertising, digital assets, website materials and vinyl-wrapped vehicles, ensuring strong recognition across both trade and consumer touchpoints.

Through a sustained and unified visual presence, Empire Pro Tape continues to strengthen its position within the professional sports market. An enduring partnership built on clarity, consistency and performance.