A Conversion-Led Microsite to Drive Sales

DAT Performance provides consultancy services to organisations seeking ISO certification, delivering management systems that add measurable value across multiple sectors. To support the growth of its ProActive software, DAT required a dedicated microsite focused solely on driving sales.

The objective was clear: communicate the benefits of the platform with clarity and encourage meaningful engagement from prospective customers.

We developed a streamlined digital experience centred on conversion. Visual content including low-fidelity screenshots and subtle animation, was used to demonstrate functionality without overwhelming the user. The design prioritised clarity over complexity, ensuring visitors could quickly understand the value of the software.

The user journey was carefully structured to guide prospects towards enquiry, incorporating data capture mechanisms that aligned directly with the ProActive sales team’s follow-up process.

The result is a focused, product-led microsite designed to support sales activity and strengthen ProActive’s position within the ISO management software market. A digital platform built to convert insight into action.