Driving Growth Through Google Display Advertising

Rendit is a Doncaster-based render specialist with over 30 years’ experience in the formulation, supply and application of premixed render systems. Following the launch of a refreshed brand and website, the focus shifted to accelerating online growth.

In a competitive digital marketplace, paid search was identified as a key channel to drive qualified traffic and increase direct sales. We developed a targeted Google Ads strategy grounded in detailed keyword analysis and commercial intent.

Campaigns were structured to prioritise high-value search terms, supported by clear, product-led creative across both search and display networks. Every touchpoint was designed to reinforce credibility and encourage conversion.

The results have been significant. Over a 24-month period, online revenue increased by 146.56%, with a 157.76% rise in online orders. Sustained growth through paid media has contributed to the business relocating to larger premises to support increased demand. A performance-led strategy delivering measurable commercial impact.