Branding and Menu Design for Unique Dining Experience

Suburb is a contemporary Doncaster restaurant built around a “create your own” dining concept, allowing customers to customise everything from pizzas and burgers to salads and sides. With options catering to vegan, vegetarian and gluten-free diners, the restaurant focuses on flexibility, flavour and an inclusive dining experience.

The team approached us to develop a new set of menus and supporting visual assets that would better reflect the personality of the restaurant while improving the in-venue customer experience.

At the centre of the project was the design of the main menu, which introduces the Suburb story and communicates the restaurant’s ethos. Alongside this we created a children’s menu and a takeaway menu, ensuring the brand remained consistent across both in-house dining and off-site orders.

The result is a cohesive set of menus, branding elements and photography that helps communicate the flavour, atmosphere and personality of Suburb. Design and imagery working together to bring the Suburb experience to life.

To support the rollout, we developed a wide range of branded materials used throughout the restaurant environment. These included burger flags, greaseproof paper, loyalty cards, vouchers, posters, floor graphics and external signage, creating a cohesive visual presence across every customer touchpoint.