Creative Marketing for Leading Tourist Attraction in York

The York Dungeon brings 2,000 years of the city’s darkest history to life. Combining theatrical storytelling with immersive visitor experiences that attract tourists from across the world. With a brand identity that is playful, provocative and unapologetically daring, each campaign demands creativity that pushes boundaries without crossing them. The brief is rarely conventional and never predictable.

Working in close collaboration with the York Dungeon marketing team, we have developed a series of campaigns designed to capture attention while remaining true to the brand’s mischievous tone. From striking ‘bike-frame’ outdoor posters to magazine advertising and digital content, each concept has been crafted to balance humour, risk and impact.

Our approach focuses on exploring multiple creative territories before refining a direction that delivers both standout visibility and brand alignment. The result is a body of work that feels consistently bold, varied and unmistakably York Dungeon.