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A Youth-Focused Marketing Campaign

Travel South Yorkshire

A Youth-Focused Marketing Campaign

Marketing Strategy Marketing Collateral Motion Graphics Signage Design
Bus Stop Advertisement

Travel South Yorkshire represents the organisations and operators delivering public transport, walking and cycling services across the region. Commissioned by SYPTE, the brief was to promote the new 16–18 Travel Pass, increasing awareness among young people and encouraging greater use of public transport throughout South Yorkshire.

Marketing Campaign Doncaster
Marketing Materials Doncaster
Marketing Collateral Doncaster
Marketing Campaign Doncaster

The challenge lay in engaging a narrow demographic without resorting to design approaches that felt patronising or overly juvenile. 

The campaign extended across print and digital environments, including bus stop posters, leaflets, web banners and a themed social media animation designed as a text conversation.

Each element worked cohesively to reinforce recognition and encourage uptake.

Marketing Campaign South Yorkshire
Marketing Materials South Yorkshire
Motion Graphics for Doncaster Marketing Campaign
Motion Graphics for Digital Marketing Campaign
Signage Design South Yorkhire

Rolled out region-wide, the campaign delivered strong visibility across South Yorkshire and provided a distinctive, age-appropriate voice for the new travel pass. A campaign shaped by insight and designed to travel further.

Digital Marketing Campaign

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