White’s of Old Cantley is a fifth-generation farming family in South Yorkshire, with a long-standing agricultural heritage rooted in crop production including oilseed rape, wheat and sugar beet.
As the business developed a new product range, the packaging needed to reflect both its heritage and the quality of its produce. The challenge was to create a cohesive system that allowed clear differentiation between flavours and bottle types, while maintaining a refined and understated aesthetic.
We refined the existing brand mark to ensure it performed effectively at scale and introduced a structured colour palette to distinguish each variant within the range. The result was a flexible packaging system spanning bottles, oils and lip balms. Unified, recognisable and suited to both local retail and online sales.
To support launch activity, we produced a suite of professional product photography, providing White’s with a strong visual foundation for marketing and promotion.
A considered packaging evolution for a brand grounded in tradition.
