Empire Tapes, the largest producer of technical tapes for the sports industry, wanted to launch a new tape aimed at martial arts fighters and approached us to help them market the product. We developed and built an ecommerce website to sell the products, taking all the product photography shown throughout. Working closely with the Managing Director and several professional and amateur fighters we developed a marketing campaign to both drive traffic to the website and raise awareness of the brand. This was achieved through further photography of the fighters, developing them into marketing materials that were adapted across digital and print media, used on the website, and vinyl wrapped on vehicles. These marketing activities were further extended through organic search engine optimisation and PPC advertising.
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