Mr Scratchings, a family run business, approached Moirae to refresh their company brand and pack designs for their world-famous pork scratching products.
Our design team got to work and it was essential that all packs had to have their own unique identity due to their flavouring and ingredients. Not only did the packs have to represent different flavours, they were also had to match an identity of Scratchings, Crackling, or Crunch.
We worked closely with Mr Scratchings to represent and showcase the values and heritage in their new brand and packaging.
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