White's of Old Cantley - an experienced farming family of five generations - commissioned Moirae Creative to refine their logo and position them in their target market with a new identity. Historically known for producing great tasting rapeseed oil, White's entered a new venture producing Lip Balms and Massage Oil made entirely from local rapeseed. The new packaging design on the rapeseed oil bottles was made less cluttered and more visually appealing through relevant colours for the unique flavours. For the Lip Balms, a stylishly neat and fashionable label was created, which enabled experimentation with pantone references for the different flavours: Coconut, Mango and Mixed Berries. It was essential that the brand essence was captured for the Massage Oil, but creative flair was expressed in adding a relaxed and soothing feeling, representing the product in its market.
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