Marketing The Safe Reopening of Doncaster’s High Streets

Doncaster Metropolitan Borough Council serves communities across South Yorkshire, delivering essential services and public leadership across the region.

As COVID-19 restrictions began to lift in 2020 and 2021, the Council required a clear and consistent visual campaign to communicate evolving government guidance and support the safe reopening of Doncaster’s high streets. Messaging needed to be immediate, accessible and aligned with the established “Let’s Do It For Doncaster” identity.

Working within existing brand parameters, we developed a suite of informational graphics designed for both physical and digital environments. The campaign spanned floor vinyls, posters, large-format town centre displays and animated digital content, ensuring visibility across key public spaces.

Clarity and consistency were central throughout. Every asset was carefully optimised for its environment, balancing practicality with strong visual presence in high-footfall areas.

The campaign rolled out across the town centre, providing clear reassurance and guidance during a period of transition and supporting the Council’s efforts to help businesses and residents move forward safely.

A public campaign delivered with clarity, responsibility and reach.