The new British Steel was created when Greybull Capital bought the Long Products Europe business of Tata Steel. British Steel is a world leader in the production of steel - producing over 2.8 million tonnes of it every year. Working closely with the management team we worked collaboratively to roll out the new brand and develop a website that would showcase the new British Steel. We listened to the management team, about their wants and needs to understand their business. All this information was useful to develop an Intranet system and website. The new style was then rolled out across all marketing literature, social media and stationery.
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