Doncaster Rovers wanted to engage with more people in the local community and encourage them to participate in sport. We have successfully developed their brand that is Club Doncaster, giving the group something tangible to work and a set of guidelines that can enhance the brand delivery. We are providing on-going design support and marketing assistance to enable them to maximise the brand presence. Once we had analysed the key elements of the existing brand identity, we set about refining and redeveloping key areas that needed to work better. The identity we have created enhances their brand equity in association with Doncaster Rovers and Club Doncaster by complimenting the colours, typefaces and curves of the logo.
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