Building Steel Solutions are the number one steel stockholders in Portsmouth, delivering their comprehensive range of steel supplies and services to Southern England and London.
Building Steel Solutions needed a new online presence to support their rebrand and help them reach ambitious revenue targets. Following an audit of their existing website and digital footprint, it became clear that their current platform wasn’t equipped to showcase their services or drive new business effectively. The challenge was to create an Umbraco website that positioned them as a modern steel solutions provider, acted as a brochure for their services, and incorporated an ecommerce capability for smaller projects.
Website design blends form and function, creating digital environments that not only reflect a brand’s identity but also support the practical needs of its users.
Our strategy focused on creating an online presence that worked in full alignment with the new brand. We developed an integrated plan across planning, design, development, and launch, ensuring the website not only reflected the refreshed identity but also promoted BSS’s services effectively. This approach positioned the site as a key part of their broader marketing solution rather than a standalone asset.
The new website was successfully completed, providing BSS with a modern online presence that aligned with their refreshed brand and strategic growth goals. The site was fully configured with analytics tools to track performance and user activity, and we resolved longstanding issues with their support page to ensure smooth functionality. This gave the company a stronger digital foundation and greater visibility across their key services.
