Identity and marketing campaign to promote Doncaster's favourite pantomime

sector

Sports / Leisure

service

Branding & Creative

Cast, Doncaster’s theatre, opened in 2013 and welcomes audiences and participants of all ages from across the borough of Doncaster and beyond. Their programme is eclectic, imaginative and takes risks.

THE CHALLENGE

Cast wanted a marketing strategy behind driving ticket sales of their annual pantomime and approached us for guidance. In previous years the sales of the pantomime had largely been generated organically, but the client was interested in ways they could be more proactive in their advertising.

Programme Cover
Cast Aladdin Programme Cover
Programme Inner
Cast Aladdin Programme Inner

"Even miracles take a little time"

With remarketing and display ads, the longer you run a campaign the greater chance you will have of seeing significant results.

Programme Rehearsal Images
Cast Aladdin Programme Rehearsal Images
Display Ads
Cast Aladdin Display Ads

Our Strategy

First of all we created a stunning identity and title treatment for the pantomime that could be used across all marketing material. Since the goal for this campaign was to increase ticket bookings and awareness of the production, we created a range of display ads to encourage ticket bookings through their online booking systems. We ensured these all had a clear call to action and were targeted carefully at the right audience to optimise the ads for conversions. We also designed a glossy programme to be purchased as a memento from the production!

CONVERSION OPTIMISED ADS
Cast Aladdin CONVERSION OPTIMISED ADS
PROMOTIONAL WEBSITE MATERIAL
Cast Aladdin PROMOTIONAL WEBSITE MATERIAL

Results

We ran the adverts over the months leading up to the production itself. We had great feedback from the client about the design work and the results from the ads - the production of Aladdin ultimately was a great success!

Cast Aladdin Pantomime