Moirae create a magical new website for Doncaster's Theatre

sector

Sports / Leisure

service

Web Design & Build

Cast, Doncaster’s theatre, opened in 2013 and welcomes audiences and participants of all ages from across the borough of Doncaster and beyond. Cast's programme is eclectic, imaginative and takes risks.

THE CHALLENGE

As Cast's creative partners, we were tasked with redesigning their website. The new site primarily needed to drive ticket sales for all CAST's events and a have simple, secure checkout system. We also needed to make sure that Cast could easily add new shows and events to their site themselves without requiring further development work, and that the site worked seamlessly across both desktop and mobile devices.

Never outgrow your website again

Umbraco is an extremely scalable content management system that allows your website to grow with you.

WHAT'S ON' GUIDE

OUR STRATEGY

We worked closely with key stakeholders at CAST to ensure we really nailed the brief and began the project by creating inventive initial concepts. After selecting an initial direction CAST gave us creative freedom to design the rest of the website. We used Umbraco as our CMS of choice and integrated a booking and payment system, which meant that the team at Cast could easily update the website with new events and shows. We made sure the website would convert by strategically placing call to actions throughout the site, to optimise the user journey.

CLEAR EVENT DETAILS PAGES
EASY TO ACCESS INFORMATION

RESULTS

The new website has been very well received by the team and CAST and by members of the public, we have continued to work with Cast to improve the site and direct more traffic to specific events using Google and Display Ads. We love to help CAST raise donations, fill more seats and sell-out shows!

1,187,991
PAGEVIEWS SINCE AUGUST 2018
3.50
PAGES PER SESSION

We felt Moirae really grasped what we wanted to achieve and supported us to reach our goals for the campaign. Perfect combination of quick, creative and great value for money

SIAN BOOTH - MARKETING & COMMUNICATIONS MANAGER - CAST THEATRE