A Google ad campaign for the leading provider of further education in Doncaster

sector

Public Sector

service

Display & Remarketing Campaigns

Doncaster College are the leading provider of further education in Doncaster. Not only are they one of the largest providers of further education in the South Yorkshire Region, but they also offer vocational, academic and apprenticeship routes into further education. 

A Google ad campaign for the leading provider of further education in Doncaster

THE CHALLENGE

Doncaster College approached Moirae to develop a plan to increase attendance to their open days. The key challenge was creating a campaign which had a very specific demographic within a set location. We also needed to communicate the open days in an alternative way than previous campaigns to encourage an increase in sign-ups.

Increasing sign-ups through search

With search campaigns it's possible to target a narrow demographic within a given catchment area

OPEN DAY DISPLAY AD
OPEN DAY DISPLAY AD

OUR STRATEGY

We created a Google AdWords campaign which helped drive students to fill in their details to attend one of the colleges open days for their specific courses. 

THE HUB DISPLAY ADS

RESULTS

As a result of the various ads we used to target the required audience, attendance of the open day increased by 50% compared to previous years. 

172
CONVERSIONS
£3.93
AVERAGE COST PER CONVERSION
Doncaster College and University Open Day