Peel Group is a family-owned investment enterprise, supporting the creation of sustainable growth. In 2015, they launched Aero Centre Yorkshire, a brand that encompasses the development opportunities available surrounding Doncaster Sheffield Airport.
We were asked to create a range of visual signage totems to be installed around the Doncaster Sheffield Airport area to promote the Yorkshire Aero Centre. The challenge here was that we needed to provide some differentiation between the different signs so that they did not become repetitive when passing through the area.
When carefully designed and professionally installed, signage is a great way of maximising your brand presence in a specific location.
Our team created a set of signage totem designs, with each one using different imagery to convey different aspects of the Aero Centre. All the artwork was produced following Aero Centre's brand guidelines and to meet the printing specifications of our signage installation partner.
Following design, the totems we organised for them the be installed in various locations around the Doncaster Sheffield Airport area. So far they have received a positive response from the client and they have successfully promoted the Aero Centre.