Milestone Ranch Country Park is a family fun American-themed ranch experience with a unique blend of hands-on animal encounters, a country store with local fresh produce, and a classic diner and ice cream parlour.
Milestone Ranch Country Park needed a brand that communicated an authentic American ranch theme without appearing cliché or low-quality. The identity had to be versatile enough to work across park signage, digital platforms, and one-colour wristbands. A further challenge was overcoming the negative reputation associated with the previous business, making it essential that the new brand signalled fresh ownership and helped rebuild public trust.
Branding plays a crucial role in shaping how a place is experienced, helping to build trust, create clarity, and form a memorable connection with visitors.
We shaped a brand direction that presented Milestone Ranch as a lively, family-friendly country park with a strong American ranch influence. This involved developing stylised brand marks and combination logos that could work across digital channels, signage, and one-colour applications while maintaining a fun and youthful feel. The strategy ensured the new identity clearly separated the park from its previous reputation and communicated a fresh start under new ownership.
The final brand identity captured the spirit of an American country ranch while feeling fresh, modern, and accessible for younger audiences and families. We provided comprehensive brand guidelines outlining logo usage, visual styling, and application across digital platforms and onsite signage, ensuring consistency as the new identity rolled out. The updated brand helped signal a clear change in ownership and offered a strong foundation for rebuilding public trust.
