Milestone Ranch Country Park is a family fun American-themed ranch experience with a unique blend of hands-on animal encounters, a country store with local fresh produce, and a classic diner and ice cream parlour.
Milestone Ranch Country Park needed a brand that communicated an authentic American ranch theme without appearing cliché or low-quality. The identity had to be versatile enough to work across park signage, digital platforms, and one-colour wristbands. A further challenge was overcoming the negative reputation associated with the previous business, making it essential that the new brand signalled fresh ownership and helped rebuild public trust.
Branding plays a crucial role in shaping how a place is experienced, helping to build trust, create clarity, and form a memorable connection with visitors.
We shaped a brand direction that presented Milestone Ranch as a lively, family-friendly country park with a strong American ranch influence. This involved developing stylised brand marks and combination logos that could work across digital channels, signage, and one-colour applications while maintaining a fun and youthful feel. The strategy ensured the new identity clearly separated the park from its previous reputation and communicated a fresh start under new ownership.
