Rebrand for auditing specialists

sector

Industrial / Manufacturing

service

Branding & Creative

Morgan Lambert are the industry leading safety management consultant to the social housing sector specialising in gas and electrical safety and utilising the best associate consultants for other compliance areas.

THE CHALLENGE

We were approached by Morgan Lambert, who felt as though their existing branding increasingly didn't reflect their business as it continued to expand and develop. More specifically, they didn't want to feature "Gas" or "Electricity" prominently in their brand, and wanted to shift the focus onto them being auditors. We were tasked with rebranding Morgan Lambert and also produce a comprehensive range of branding materials.

BEFORE & AFTER
LOGOTYPES

Time for a rebrand?

If your business has changed in it's nature or focus, rebranding or refining can be a good way to communicate this to your customers.

TYPEFACE
STATIONERY

OUR STRATEGY

We created a new brand mark for Morgan Lambert to feature an abstract tick shape to reference 'auditing', and introduced a new slogan which references "safety" rather than gas or electricity specifically. We created a smart and assuring brand identity around these elements - the colour palette was developed from the existing navy blue, and we conducted up-to-date professional photography on-site with Morgan Lambert employees to be used throughout.

BROCHURE COVERS

RESULTS

For Morgan Lambert to be able to roll out the updated branding with confidence, we created a range of marketing materials including stationery, a new brochure and website. We have had great feedback from the client and continue to work alongside them to ensure the new brand is implemented successfully.