A packaging refresh for a nationwide snack company

sector

Food & Beverage

service

Packaging Design

Mr Scratchings are a Bradford-based family run company who supply bar snacks alongside their much loved, traditionally made “Mr Scratchings” Pork Scratchings.

Mr Scratchings Flavoured Packaging designed by Doncaster's leading creative agency, Moirae Creative

THE CHALLENGE

Mr Scratchings approached Moirae to refresh the pack designs for their world-famous pork scratching products. In a competitive marketplace, it was key that we communicated the unique seasoning that differentiates Mr Scratchings from their competitors. Whilst creating four different pack designs - we needed to create a design system which made it clear that these all belong to the same family of products.

BRAND CHARACTER DESIGN
BRAND CHARACTER DESIGN

First impressions count

Product packaging is often the first touchpoint a customer will have with your brand. It's important you make a meaningful first impression!

PORK CRACKLING PACKAGING DESIGN
PORK CRACKLING PACKAGING DESIGN
PORK CRUNCH PACKAGING DESIGN
PORK CRUNCH PACKAGING DESIGN

OUR STRATEGY

Firstly we redrew the "Mr Scratchings" character himself, making him much more friendly and creating a banner system around him that could be applied to each and every pack. In order to really emphasise the key selling points of each product, we decided to photograph each snack and add hand drawn annotations. Finally, we chose a colour palette for each pack and applied a background pattern, inspired by the stripes on a butcher's apron.

PORK SCRATCHINGS PACKAGING DESIGN
PORK SCRATCHINGS PACKAGING DESIGN
SPICY PORK CRACKLING PACKAGING DESIGN
SPICY PORK CRACKLING PACKAGING DESIGN

RESULTS

Mr Scratchings now have the confidence to enter different markets and have identified that with a refreshed brand and packaging design that truly captures the company ethos, they have since approached supermarkets to sell their chain of products.

From our initial meeting with Moirae we knew we had found our creative partners. We felt the time was right to update our brand and product packaging to keep up with ever-changing market trends. Moirae delivered us a refreshed brand look for our famous Pork Snack range for which we have received brilliant feedback and this is helping our business go from strength to strength. Moirae are always quick to react and go above and beyond to make sure every project we do together is delivered on time and on budget. Our first choice every time!

ROGER - MANAGING DIRECTOR, MR SCRATCHINGS