Microsite to increase sales of leading ISO Quality Management Software

sector

Professional Services

service

Web Design & Build

DAT Performance offer consultancy services to business watinng to become ISO Certified across a variety of sectors and management standards. They deliver managment systems which add value ot both their clients and their client's customers.

THE CHALLENGE

Having already created their primary website, DAT Performance tasked us with creating a microsite with the specific aim of increasing sales of their leading software, ProActive. It was important that we communicated the benefits of the software in a convincing way and encouraged conversions on the microsite as much as possible.

Homepage Graphics
ProActive Microsite Homepage Graphics
MOBILE PAGE DESIGNS
ProActive Microsite Mobile Page Designs

Responsive web design

We design our websites to work seamlessly across multiple devices whether that is mobile, tablet or desktop.

Sector Illustrations
Proactive Microsite Sector Illustrations
Sector Page
Proactive Microsite Sector Page

OUR STRATEGY

Throughout our designs we focussed on showing low fidelity screenshots and animations of the ProActive software, to clearly communicate the benefits and show what the software can do, without making things overcomplicated or creating full instructional videos. We tailored the user journey to encourage conversions, with a data capture for that the ProActive sales team can easily follow up on. We used Umbraco as our CMS of choice which allowed DAT to update content on the go, and we also created specific mobile and tablet designs to make sure the website responded seamlessly to changes in device size.

Pricing Page
Proactive Microsite Pricing Page
Form Design
Proactive Microsite Form Design

RESULTS

Following the build of the site we held a CMS training session with the client to ensure they were able to launch their website and take full advantage of all the features of Umbraco. We have had great feedback from the team at DAT and continue to work with them to promote ProActive.