It goes without saying that you want users to be able to easily navigate your website. What a lot of people might not realise is that a website that works well on a desktop computer, might not necessarily be that great on a tablet or mobile phone.
We’ve all seen sites where the mobile version is no different to desktop, and you have to zoom in and wear out your thumbs scrolling to get to anything. How long do people stay on these sites? The majority of the time, not long enough to buy anything, that’s for sure.
Over 60% of Google searches now happen on mobile, so most of your traffic is going to be mobile. If your site isn’t mobile-friendly, Google will also push you down the rankings. People who optimise their site for mobile find that their bounce rate decreases, people stay on the site for longer, and enquiries/sales are increased.
The best way to make your site mobile optimised is to use a responsive framework like Bootstrap. This creates a grid layout that changes depending on the screen size. This means you just have one URL, which is always better for SEO as well.
Keep your design and content simple. Give your users the information they need and make it easy to see and find. Keep your forms short and easy, you don’t want to put users off with a hundred form fields to fill out.
So, can a mobile-friendly website generate more enquiries? Definitely. All websites should be designed to be mobile friendly as the benefits massively outweigh the extra development time. With the rise in the use of mobile browsers, it would even be better to develop a site mobile first, so that the emphasis is on mobile users.