Here at Moirae Creative, a digital marketing agency Doncaster based, we strongly believe that brand transformation, or Brandsformation, is an important part of every business’ journey.
At some point in the life cycle of any business, a fresh outlook becomes a necessity in order to keep your brand modern and put you above your competitors. It may be a daunting prospect, but in the long run, your business will benefit from the time and effort put into transforming your brand.
What is Brandsformation?
With Moirae, it is the process of rebranding your business, from logo design, to website design, while remaining in line with your company ethos and catering to the needs of your clients. Most people believe that Brandsformation ends with design, but it doesn’t.
We split Brandsformation up into four different sectors, and aid clients through any and all stages of it.
What are the four sectors?
A range of services we offer come under this sector. This is where we can develop long-term marketing strategies for your business, help your company communicate by creating and implementing an efficient internal communications plan, identify the user journey, which is the most common routes taken by your users, which allows us to help you make these journeys as easy and efficient as possible. This is also where targeting strategies come in hand; we will help you identify your target audiences, define them, and provide the correct direction for your marketing. This often goes hand in hand with Conversion Rate Optimisation, which is the process of increasing the number of website visitors who take action on your website. The last service you can utilise here is keyword research, which allows you to identify the keywords that you can target on your website in order to rank highly on search results.
All of the above will help you transform your brand in a way that won’t be immediately obvious to your clients, but will increase your brand visibility online, and increase the productivity of your company, giving you that boost you need to overtake your competitors.
This is where more creative and physical changes are made within your business. Creating a brand identity is the process of combining all visual elements of your brand to create a strong, memorable identity to help you stand out from the competition. This will lead on to any marketing collateral you need for your business, such as printed materials, or digital content that reflect your brands, and communicate your message. Copywriting services are a part of our Branding and Creative sector, so that we can help you enhance your marketing content for all forms of media, defining the tone of your business, and maintaining consistency of it. Photography, corporate videos, and motion graphics are another area we can help you in, reflecting your brand professionally and in a way that aligns with your company ethos.
As a Doncaster graphic design agency, we consider every touch point to tell your brand’s story as vividly and compellingly as possible, working with you in order to do so.
Sometimes the design of your website can become old and as you develop, you may need more uses from it than it can give you.
Moirae offer web system development services on a Content Management System (CMS) that is easy to use, update, add content, edit content, and publish content, even for beginners. For websites where the main goal is for form submissions, or downloads, we utilise Umbraco, but for e-commerce websites, we utilise NopCommerce, making it easy for you to add, adjust, update, and delete items as and when they become available.
Throughout the design process of the new website, we understand and acknowledge that as technology advances, more and more users are viewing content on mobile phones or tablets. As such, our talented graphic designers create responsive design, so that your website will look great on any device, while keeping in mind how the user should interact with the site, and their experience using it. This is also known as UI and UX.
There are a lot of different aspects to digital marketing. Most people believe that ads are the main way to market digitally. While we do provide Pay Per Click (PPC) ad campaigns using Google Ads, and also help you set up and manage display and remarketing ads, there are organic services that we offer as well.
Keyword Research and Search Engine Optimisation (SEO) often go hand in hand; SEO is the process of optimising your website to rank for specific keywords or phrases when they are searched. In order to do this, you must have performed keyword research, and understand which keywords have higher competition, higher search volume, but a lower Click Through Rate (CTR), versus lower competition, lower search volume, but higher CTR. This is where we come in to perform this for you, and discuss the results of the keyword research, then implementing the SEO on your site.
Social Media Marketing is another powerful way to market your business. Moirae’s marketing experts will create, upload, and manage campaigns to promote your products or services in a way that will help you achieve your business goals.
Moirae is always happy to hear from anyone regarding their brand, so why not reach out to us? You can even utilise our free audits to take a look at how your current website or brand is doing!