What is a Free Website Audit and Why Do I Need One?
February 25, 2026
What is a website audit?
A website audit is an examination of a website in order to evaluate the issues that may be affecting conversions, whether that’s through low ranking on search engine results pages (SERPs), or a high bounce rate, where people are clicking off your site immediately after entering.
A lot of software on the internet can crawl your site in minutes and tell you a list of the issues, but that is not what we are about here at Moirae.
At Moirae Creative, we believe a free website audit should combine specialist analysis with an understanding of how real people experience the site. This allows us to identify technical issues while also considering the first impressions and user journey that automated software may overlook.
We evaluate a range of sections of your site that should be performing effectively. These include:
Website design
User experience
Technical performance
Page speed
Use of SEO
Google Ads analysis, where relevant
SEO keywords you currently rank for
SEO keyword opportunities
How does a website audit work?
During our free website audit, our specialists assess each area of your website and score each area from A–F. This helps identify its strengths and weaknesses across areas such as performance, SEO, design and user experience.
Automated auditing tools can produce results within minutes, but these are generally based on a technical crawl. Moirae’s audit usually takes one to two working days because we also review the website in relation to your objectives, audience and desired conversions
We look at your KPIs as a company, and evaluate performance based on those, identify issues where perhaps the page speed is causing bounce rate to increase, or website design is misleading to people who would like to carry out a conversion, such as a contact form submission, or adding a product to their basket.
Why do I need a free website audit?
A free website audit can show where your website is performing effectively and where improvements may be needed. These findings can help you simplify the user journey and make it easier for visitors to complete valuable actions, such as submitting an enquiry or making a purchase.
You want your customer to have the easiest journey to conversion possible.
Benefits of Moirae's free website audit:
Your website is assessed by experienced specialists rather than relying solely on automated software.
Each aspect is fully explained by our SEO experts.
No confusing terms will be used without a clear explanation.
You will be ranked from A-F, and the issues with each section and sub-section discussed.
All results are presented in a full report that is easy to read and that you can keep.
You can make adjustments based on the results to streamline the user journey to conversion.
It’s FREE!
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