IGTV is a relatively new concept which users seem to be approaching with caution.
Instagram is a social media titan and with 1 billion active users it is beginning to rival Youtube. So, when Instagram announced the new platform IGTV, we knew we couldn’t ignore it and the potential it has for us and our clients.
WHAT IS IGTV?
Quite simply, IGTV stands for Instagram TV.
Basically, you can create your very own channel through the Instagram app. Conveniently, this can me done through your mobile device or tablet. You can watch the channel through any device including laptops, PC’s and Macs.
A smart move from Instagram (facebook), considering a lot of their user base are creators and want to put a message out to their following.
HOW CAN IT HELP YOUR BUSINESS?
The platform is very easy to use, and one thing is for sure your videos don’t need to be ‘polished’ and ‘flawless’ as users will connect with you, your brand, and your business.
Your business may want to run ‘weekly tip’ or a ‘how to’ show. The important thing is to keep your times consistent. Users will become more engaged if they can expect to see your show at the same time and the same day each week. Heck, they may even plan their week around your shows.
You can use IGTV to show a personal angle to your business. Show potential clients and customers that there are people behind the corporate persona. Try a ‘meet the staff show’ and have a different member of staff the focus for each weekly show.
HERE ARE A FEW THINGS TO FOCUS ON WITH IGTV
- Provide value – tips, strategy, hints etc.
- Use humour and be entertaining
- State what you do and offer
- Showcase examples and cases studies
- Grab attention
- Always ask you audience to engage
Like any form of social media, you need to put a strategic plan together and prepare when and what content you will post.
IGTV may, or may not be the right channel for you, but it’s a free platform that has the potential for you to show an extra angle to your business aside from posting blogs to Facebook, LinkedIn and Twitter etc.