In this day and age of digital marketing, people still ask ‘What is a content management system’. An excellent way to get the message across is to read it backward – System, Management, Content. It’s a system that’s built to control the management of content.
What is a Content Management System?
A Content Management System or ‘CMS’ for abbreviation is an application that supports the modification of digital content on the web. It’s commonly used for managing website content, this could be text, video or even image based content etc.
Without a Content Management System, you’ll usually find the team asking fruitless questions about who last edited a specific page? Who deleted that content from the other day? – By the business utilising a Content Management System for their website, allows the ability for the team to be managed and structured.
Why do good websites have one?
I like to raise the question of ‘Why wouldn’t your website want one’ and the responses are – blank.
As a business in the digital age, it’s important to have a presence on the web. But what’s even more important is the ability to keep users updated with the most up to date content. By a utilising a CMS with the website, you’ll have the ability to switch and change content at ease, without asking your web agency to change it for you.
There’s a range of benefits for the business with a content management system, I have listed just a few of the most beneficial prompts below for you to review.
User and Group Permissions
Have a few people accessing the site at the same time? Did someone delete your content? Within the Content Management System or at least ‘Umbraco’ you’ll have the ability to assign specific users with unique permissions, whether that being able to publish content, delete content or even approve content.
Don’t know how to code? Don’t worry, content management systems allow the ability to be customised so it’s a friendly approach for all users. Simply enter or upload your requirements as you need without even touching the code.
Search Engine Optimisation Friendly
Worried about your search engine rankings? You’ll be put at ease with the ability to insert Page Title and Meta Descriptions within a few seconds, wave goodbye to that hard coding, say hello to easy to use content management system.