Unfortunately predicting the “best” times to post isn’t as simple as you may think. Audiences change across platforms and even each industry within.
When managing business to consumer social accounts, it’s important to remember to post when your target audience is likely to be online and therefore more likely to interact with your content, hopefully leading to more likes, comments, shares, and click-throughs.
Facebook still manages to reign supreme, even with all the strict competition. It’s also the top choice for social media advertising.
Mid 2018 would see updates to the Facebook algorithm, making it not so easy for you to reach your customers anymore as users will see more posts from their friends instead of business pages. But what does this mean for your company?
You will still see organic engagement from your users but unfortunately it is becoming more and more of a guessing game on what works best. However, there’s still times that will aid your campaigns being more successful.
According to SproutSocial the best times to post on Facebook are:
Wednesdays and Thursdays 12pm-2pm
The safest times to post are weekdays 10am-3pm, with Saturdays, early morning and late evening all recording the lowest amount of engagement.
The number of Business profiles on the photo and video-sharing social platform, Instagram has grown significantly from 1.6 million in September 2016 to an estimated 8 million in 2018, with that number and expected to grow.
But consideration of what your posts consist of needs to be made as text heavy posts are less likely to be successful, compare to highly engaging photos or breath-taking videos, as Instagram is essentially the home of visual content.
With the majority of users using mobile devices to view Instagram you may be thinking that out of office hours will be the best. However, you will be mistaken! As a recent study by Hootsuite found the best times to post on Instagram are:
6am, 12pm-1pm, 3pm-4pm and 6pm-7pm
Thursday is the best day to post to Instagram, with Sunday being the least engaging day.
If you are wanting to be safe the safest times to post to Instagram are Monday-Friday 9am-6pm.
Driving Twitter engagement may feel like a shot in the dark with more than 250,000+ tweets sent every minute. But there’s still plenty of opportunities to make advertising on twitter a success for your company.
Twitter remains the leading platform for businesses to answer questions, comments or concerns in real time and therefore providing a much better brand experience for any customer. And posting at the correct times will no doubt help your interactions.
The best times to post on Twitter are:
The safest times to post Tweet are everyday 10am-12pm, with Sunday mornings receiving the least amount of engagement.
But there’re even more tips you can use to make your social media campaigns more successful! Google Analytics can be used to track your website traffic, including whether the acquisition was an organic search or direct but more importantly what time consumers view your website.
This can be used to gather a more accurate and unique “Best time” for your company, with this in mind be sure to make the most of social media as a form of free advertisement!
Rest assure, if you need guidance with any social media campaigns or you would like help managing your business accounts we can help! Please call us on 01302 511 911.