Moirae Creative’s Sheffield Arena Rebrand takes off for Doncaster Sheffield Airport

We are delighted to have designed the new brand and creative marketing for Doncaster Sheffield Airport’s sponsorship deal with Sheffield Arena – now the “FlyDSA Arena”

We've been commissioned by Doncaster Sheffield Airport to rebrand Sheffield Arena. The project was awarded to us as a result of the airport’s six-figure, three-year deal with Sheffield International Venues that sees the venue become the “FlyDSA Arena”

Our Managing Director, David Plant, commented on the project saying:

"This is a major sponsorship deal for the airport and we are very proud to have worked with them to help firmly place the airport in Sheffield.

"Our remit has included creative work within the current DSA brand to develop a fresh look that clearly stamps the airports look and feel on the arena and all marketing materials.

"Once again we've been able to quickly turnaround a big project for a local client thanks to our dedicated creative team and client service based approach."



Our Creative Designer Daniel Jones was a lead in creating the brand's new identity and name. Daniel commented on the project saying:

“The main challenge was creating a new identity for the arena which is clearly related to the sponsor’s brand, without being too confusing. Our first reaction was that ‘Doncaster Sheffield Airport Arena’ was too wordy. We worked closely alongside Doncaster Sheffield Airport and quickly agreed that the ‘FlyDSA Arena’ was the best naming convention; it’s concise enough and refers to the airport’s own URL.



From a design perspective, we were careful to use elements from Doncaster Sheffield Airport’s existing brand. However, we also wanted to add an exciting but light-hearted edge which reflects the fact that the FlyDSA Arena is ultimately an entertainment venue. We introduced a typographical style which combines a fun script font with a vapour trail and plane graphic.”



Kate Stow, Head of Marketing at DSA said: "We are very happy with the work that Moirae have delivered on this project”.

"David and his team have done a great job and we look forward to working with them on projects in the future."

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