What is a Content Management System and Why Do Good Websites Have One?

In this day and age of digital marketing, people still ask ‘What is a content management system’. An excellent way to get the message across is to read it backwards – System, Management, Content. It’s a system that’s built to control the management of content.

What is a Content Management System?

A Content Management System or ‘CMS’ for short, is an application that supports the modification of digital content on the web. It’s commonly used for managing website content, this could be text, video or even image-based content etc.

Without a Content Management System, you’ll usually find the team asking fruitless questions like who last edited a specific page? Who deleted that content from the other day? – By using a content management system, a business can manage its team and content more effectively.

Why do good websites have one?

I like to raise the question of ‘Why wouldn’t your website want one’ and the responses are – blank.

As a business in the digital age, it’s important to have a presence on the web. But what’s even more important is the ability to keep users updated with the most up-to-date content. By using a CMS with the website, you’ll have the ability to change content at ease, without asking your web agency to change it for you.

For businesses considering content management systems in Doncaster, the right CMS can make managing a website considerably easier. Below are three of the main benefits to consider.

User and Group Permissions

Have a few people accessing the site at the same time? Did someone delete your content? Within the Content Management System or at least ‘Umbraco’ you’ll have the ability to assign specific users with unique permissions, whether that means being able to publish content, delete content or even approve content.

User-Friendly

Don’t know how to code? Don’t worry, content management systems allow the ability to be customised so they can provide a user-friendly experience. Simply enter or upload your requirements as you need without even touching the code.

Search Engine Optimisation Friendly

A well-configured CMS makes it easier to manage important SEO elements, including page titles and meta descriptions, headings, image alt text and URLs. Although a content management system cannot guarantee higher rankings, it gives businesses greater control over how their website content is presented to visitors and search engines.

Moirae develops content management systems in Doncaster that give businesses greater control over their websites while providing the flexibility to support future growth.