What Value do you get from a Website Builder?

Website builders have made it easier for businesses to create an online presence without specialist technical knowledge. However, there are important differences between using a website builder and working with a professional design agency. The right choice will depend on your budget, objectives, required functionality and plans for future growth.

Understanding the Difference between an Agency and Website Builder.

A website builder is an online platform that allows users to create a website using templates and built-in features. Free and paid options are available, with paid plans generally offering additional storage, functionality, design options and support.

These platforms can provide an affordable solution for a small business that needs a relatively straightforward website. However, templates and standard features may become restrictive when a business requires more distinctive design, specialist integrations or functionality tailored to a particular customer journey.

These web-based website builders offering ongoing support is a great way to entice users who are unfamiliar with systems, but you’ll find yourself waiting in a queue to speak to a customer service advisor. So, ask yourself, is it really worth it?

So, let’s talk about the difference if time was invested into design agency. The user journey from the very start is a unique and specific process. We sit down and discuss the options available based on the requirements and talk about the best way to proceed and identify key targets of the website.

When providing small business website design in Doncaster, Moirae considers how the website should represent the business, support its objectives and guide visitors towards actions such as making an enquiry or completing a purchase.

We don’t just leave this up to you, we make sure the whole process is explained, helping you understand of how things work on the web. We’ll take control of all the technical bits and you focus on the business side of things – it’s what you do best.

Have a list of goals you want to achieve from the website? Perfect! We can explain the opportunities and outline requirements needed to achieve those goals. Every step of the journey is guided, allowing for a better understanding of what’s required.

You do not need extensive technical knowledge to manage the finished website. We provide training on the content management system and offer ongoing support, helping you make routine updates and resolve questions after the website has launched.

As a business, you shouldn’t see this as a cost but as an investment.

So what real value do you get from a website builder?

A website builder may be suitable if you need an affordable and straightforward way to establish an online presence. An agency becomes more valuable when your website requires a distinctive design, considered user journey, specialist functionality or ongoing professional support.

If you are considering small business website design in Doncaster, Moirae can help you assess your requirements and create a website shaped around your customers, commercial objectives and future growth.