New brand for major water service company

sector

Industrial / Manufacturing

service

Branding & Creative

Ancala Water Services works in partnership with the Ministry of Defence and manage a £1billion 25-year Public Private Partnership contract which delivers water and wastewater services to nearly 1,100 defence sites across England and Wales.

Ancala Water Services

THE CHALLENGE

The acquisition of Kelda Water Services Defence by Ancala Partners created the opportunity for the development of a new brand and strategic vision. As part of the rebranding process, it was key that we established trust between the existing stakeholders and the new ownership. The new brand needed to create a platform for Ancala Water Services to win future business outside of the Defence market, and we also needed to roll out the project within a 28-day transition window.

LOGOTYPES FOR USE ACROSS MULTIPLE PLATFORMS
Ancala Water Services Logotypes
CAREFULLY SELECTED BRAND TYPEFACES

More than just a logo.

Your brand is not just a logo. It is the sum total of all the experiences someone has with your company, and the way it makes that person feel.

ON BRAND MARKETING COLLATERAL
PROMOTIONAL MERCHANDISE

OUR STRATEGY

Our strategy focused on creating and implementing a unique brand for a business that only currently serves the Ministry of Defence, but needs a strong platform for growth. We worked closely with a transition manager to ensure the work integrated well with the company’s current communications and achieve a timescale of 28 days. This included rolling out the brand across their core sites and vehicle fleet.
VEHICLE LIVERY DESIGN
Ancala Water Services
TRI-FOLD PROMOTIONAL LEAFLET

RESULTS

We successfully developed and delivered the new brand of Ancala Water Services, establishing a vision for the new brand and clear brand values to build on. The project was delivered efficiently in order to match client expectations. Ancala has since expressed how they feel and they now have the ammunition and confidence to compete for new business.

5
International branding awards won
8
Sites rebranded across the UK

From the very beginning Moirae have been our guru and guiding star as we re-branded our business on very tight timescale. The teams  professionalism and customer service headed up by Simon is second to none, they were as committed as us to ensure that the project met its deadlines and that the outcome met our design brief. I cant praise them high enough and would gladly recommend them to any business.

GARY MUSKER - COMMERCIAL AND CLIENT RELATIONS MANAGER