Business Doncaster is the Inward Investment team for Doncaster - a thriving location with a wealth of investment, development & business opportunities for any size or type of business.
The challenge with this campaign was creating a visual led campaign with a clear message attached. Whilst the campaign needed to be direct in its goals and targeted to the correct demographic, it also needed to be visual and promote Doncaster as a viable place for businesses to invest.
Using a combined strategy can greatly increase your conversion rate and ROI.
Our strategy for this project was to create a campaign concept that promoted the local area as well as encouraging business investment. The idea behind this was that the key demographic would be looking to invest in the area as a whole and needed to see significant value in Doncaster as a community and as a place to do business. We created visual display ads designed to engage the audience and see Doncaster as much more than just a town in Yorkshire.
We designed and rolled out an engagement campaign, resulting in an increase of website traffic to the Business Doncaster website, where individuals are able to access information about business in Doncaster.
