Brand refinement for tailored financial solutions firm

sector

Professional Services

service

Branding & Creative

TFG Capital support UK businesses, using flexible terms and their ability to work to short deadlines, providing funds of over £70,000,000 since established in 2014. 

Image of TFG Capital Team Members

THE CHALLENGE

TFG Capital approached Moirae with an existing brand which needed some refinements. Although TFG already had a logo, it wasn't very adaptable when being used across a variety of sizes and landscape orientations. There also wasn't a complete brand identity to go alongside the mark, so colours, typefaces and imagery being used were often inconsistent.

TFG LOGOS
TFG LOGOS
TYPEFACE - MERRIWEATHER
TYPEFACE - MERRIWEATHER

TYPEFACE - RALEWAY
TYPEFACE - RALEWAY
COLOUR PALETTE

OUR STRATEGY

Firstly we looked at the logo and created specific portrait, landscape and icon versions, which meant that it could be applied effectively in all shapes and sizes. We also created the strapline "Flexible. Quick. Direct." together with the team at TFG which helped to reinforce their identity and ability to provide funding easily and at short turnarounds. Finally we created a comprehensive set of brand guidelines which would set out TFG's colour palette, typefaces and visual styles. This would ensure the brand can be consistently applied in the future.

STRAPLINE
STRAPLINE
STATIONERY
STATIONERY

RESULTS

We implemented the new brand guidelines which included creating stationery and images for social media profiles. We had great feedback from the TFG Capital team and we have gone on to create various creative assets on their behalf using the new brand guidelines.