Unilap are a leading UK-based manufacturer that specialises in bespoke tool design, and supplier of high-performance cutting tools, with over 50 years of experience.
Unilap were ready to evolve. As precision tooling experts expanding into new sectors, they needed a logo that could carry them confidently into wider industries while preserving the accuracy and technical expertise they’re known for.
A strong, well-crafted identity helps businesses stand out, communicate their values clearly, and confidently position themselves for new opportunities.
We started by defining Unilap’s brand personality through an in-depth review of their objectives, offering, values, competitors, and challenges. This was followed by a full audit of their current brand and collateral to identify areas for improvement. Our research phase explored wider market references and audience expectations to help shape a clearer sense of direction. With this foundation, we developed brand direction options that included a focused proposition and clear creative parameters.
The final outcome was a cohesive brand identity that equipped Unilap with the tools needed to confidently enter new markets. We delivered comprehensive brand guidelines featuring their updated visual system—including logo, typography, colour palette, stationery, imagery styles, and digital assets—ensuring consistency across every touchpoint. The client was very happy with the work, recognising the clarity and strength the new identity brought to their brand.
