As 2018 comes to an end, we take a jump back to the most talked about rebrands of 2018 and how they evolved from their initial brand identity; brands such as MailChimp, WeightWatchers, and the UK Parliament.
Founded back in 2001 as an Email Marketing company, it has truly expanded above and beyond and has now become a leading marketing platform for small businesses. The rebrand comes courtesy of Collins and Mailchimps in-house design team.
They’ve stepped away from the much-loved script font in favour with a sans-serif wordmark while introducing a cheerful and energetic yellow as it’s brand.
Leading name in the weight-loss industry and founded in 1963, WeightWatchers revealed a stripped-back version of their logo but instead of the initials for WeightWatchers, they rebranded with the slogan ‘Wellness the Works’ which caused an uproar to existing members and design community confused on the vision for the company.
They changed the focus of the company by pursuing health and wellness instead of concentrating on weight and felt the new brand represented heritage and history and what they are moving forward.
The UK Parliament purposed it’s newly digitalised design in aim of being fit for purpose on the digital platforms. It’s tilted away from an complete overhaul but instead was at the heart of a new identity which allowed for clarity, simplicity and efficiency to drive the brand.