Feb 22, 2018 by David
Moirae Creative join the Lincoln City F.C. bench
We are excited to have been named as the new official sponsor of the Lincoln City F.C. dugouts....
Feb 21, 2018 by Simon
What You Need to Include in Your Marketing Strategy
Most businesses, if not all, have some form of marketing strategy. It is essential for survival in a competitive market. A marketing strategy can be defined as a plan of action designed to promote and sell a product or service....
Hewlett-Packard launches a Global Brand Offensive
April 6, 2016 By Matt
An abandoned brand redesign project from 2011 has been brought back to life, launching a global brand offensive using its new logo solely on its premium laptop.
Hewlett-Packard also known as HP has recently resurrected its past redesign project that was rejected five years ago. The “new” logo was submitted back in 2011 by a London-based Agency, Moving Brands.
The original four-line brand identity at the time may have been too futuristic for Hewlett at the time but times have clearly changed now. The brand says it’ll use the logo solely on its premium laptops, such as the newly 13” ultra-thin spectre laptop.
In April, 2015. The CEO of Hewlett-Packard, Meg Whitman announced and released the newly created Enterprise division logo prior to the spilt of the company. Whitman quoted:
“We needed a logo and a design system that would be singular and defining. We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack.”
With the spilt of the company and delivering an impressive staid logo for the enterprise entity, it seems that the new consumer brand identity seems more willing to embrace an edgier look.
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