An abandoned brand redesign project from 2011 has been brought back to life, launching a global brand offensive using its new logo solely on its premium laptop.
Hewlett-Packard also known as HP has recently resurrected its past redesign project that was rejected five years ago. The “new” logo was submitted back in 2011 by a London-based Agency, Moving Brands.
The original four-line brand identity at the time may have been too futuristic for Hewlett at the time but times have clearly changed now. The brand says it’ll use the logo solely on its premium laptops, such as the newly 13” ultra-thin spectre laptop.
In April, 2015. The CEO of Hewlett-Packard, Meg Whitman announced and released the newly created Enterprise division logo prior to the spilt of the company. Whitman quoted:
“We needed a logo and a design system that would be singular and defining. We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack.”
With the spilt of the company and delivering an impressive staid logo for the enterprise entity, it seems that the new consumer brand identity seems more willing to embrace an edgier look.