"Gin With" is a new entry to the craft gin subscription box market, which launched following a successful online crowdfunding campaign.
The gin market has boomed over the last few years, so the key challenge was to ensure we differentiated Gin With's branding from that of the competition. Gin With's clear USP was that they offered fresh garnishes in each box alongside gins and mixers, unlike other boxes on the market. We needed to clearly communicate this within the branding materials.
the main emphasis of the brand was the 'with', the items which accompanied the small batch gins in the box.
The Moirae team took the time to fully understand what we wanted from the brand. We could not be more pleased with the outcome and the response we have had from our customers and other gin companies. We cannot wait to continue working with Moirae.
ASHLEY IBBOTSON - DIRECTOR
In order to emphasise the importance of the garnishes and achieving 'the perfect serve' - we used an ampersand as a key visual element, in the brand mark and throughout the marketing materials. We also conducted original photography for each box, heavily featuring the garnish. We created a range of marketing materials from the packaging through to the social media content.
The brand was successfully launched through their Crowdfunder and social media campaigns which received 126 pre-orders.