Partners in Learning is an inclusive teaching school alliance working with over 100 schools; innovating practice, transforming learning and driving excellence to improve outcomes for pupils across all schools within the alliance.
Partners in Learning is a long standing client of ours, and we were asked to design various collateral for an event they were hosting. The challenge here was to create an identity for the event whilst making sure it was clear that Partners in Learning were behind the event.
Consider creating an original brand for your event, giving it an identity of its own will make marketing it much easier and also make it more memorable.
We created a new title treatment for the event, but predominantly used colours from the existing Partners in Learning brand. We also used the Partners in Learning logo as a secondary element throughout the collateral to ensure the 'parent' brand still had a strong presence at the event. To wrap up the project, we produced designs for the show events guide and exhibitor program, along with a branded floor plan, exhibition stands, flyers and a conference guide.
The show was a great success and we had great feedback from the team at Partners in Learning about the brand and marketing we created around the event.